D’Eux, or The French Album in English speaking countries, is Celine Dion’s 15th album, released March 27, 1995. Written and directed by Jean-Jacques Goldman, it is the best-selling French-language album in the history of music. This year marks the 20th anniversary of the album and on this occasion, The Red Heads have decided to launch a historic promotional operation.
This record breaking album deserves that we pay an equally record breaking tribute. That is why today we are launching the #Encore mission.
In the last 20 years, the music industry has fundamentally changed (including the digital revolution).
The same is true for singles. For example, today in France, a single may well rank number 1 selling 7,500 copies.
It is based on the new data that The Red Heads have decided to set up a promotional campaign never seen in the world:
To make a single number 1 more than 20 years after its original release!
During Céline’s hiatus, we appeal to all her fans around the world to make this great media operation a success. Take this opportunity to remind her that even during her absence, her fans are indeed there for her and ready to promote and support her.
When?
Kick off: Monday, March 23, 2015
End: Sunday, March 29, 2015
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